kidscoast rebrand

challenge

The team was tasked with rebranding an outdated logo and all of the collateral that goes with it: volunteer handbook, signage, wayfinding, t-shirts, stickers, etc.

The icon needed to fit into the family of icons that were already established for Seacoast Church (the main icon and student ministry icon).

solution

Inspiration came from the geometric nature and symbolism of nautical flags. This brand story is carried out in the icon, patterns, and illustrative elements. The other icons for Seacoast are very geometric so it was necessary to create an icon that followed that same rule.